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Parliamentary questions
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3 January 2020
Question for written answer
to the Commission
Rule 138
Nikolaj Villumsen
 Subject: Environmental guarantee and introduction of a ‘yes, please’ scheme for advertising

In 2012 the Danish Government tabled draft legislation to introduce a ‘yes, please’ scheme for advertising in Denmark which basically would have banned all forms of unaddressed printed advertising. The scheme would reportedly have achieved significant resource savings, benefited consumers and introduced innovation into then current marketing strategies for the consumer staples sector.

The Commission discussed the draft legislation with the Consumer Council at the time, cf. Question E-005626/2012, and concluded that the new Danish legislation would be in breach of the Unfair Commercial Practices Directive, since that involved total harmonisation, and that such a ban could only be allowed if it were outside the scope of the Directive, i.e. if it did not aim to protect consumers' economic interests, but had a different purpose, such as, for example, protection of the environment.

Accordingly, can the Commission say whether Denmark would be allowed to introduce a “Yes, please” scheme for advertising on environmental grounds, cf. the environmental guarantee under Article 114 TFEU? If Denmark would be allowed to do so, can the Commission set out the criteria to be met for such legislation to be introduced in line with EU law?

Original language of question: DA
Last updated: 15 January 2020Legal notice