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17-09-2015

Shifting Trends in Tourism, 17 September 2015, Youghal, Co. Cork

Are you working in the tourist industry or intend starting a business connected with tourism? Is your livelihood dependent on tourism?   The European Parliament Information Office in Ireland is hosting a public consultation to be chaired by MEP Deirdre Clune on how the EU can help develop tourism.  The event takes place at 7.00 pm in the Walter Raleigh Hotel, Youghal, Co. Cork.  This is a free event.  Registration required. Book your place at events-epdublin@ep.europa.eu or tel (01) 605.7900.

 

Tourism is seen as one of the main contributors to economic growth. Ireland has enjoyed a highly successful tourist year and opportunities continue to grow.

Case studies will highlight successful tourism projects. And a session on promotion will look at the online opportunities to promote your tourism product. Does AirBnB present a threat or an opportunity? Learn what supports currently exist and contribute with your suggestions for further measures to enhance the industry which is so important to Ireland. Expert speakers with many years' experience of the tourism industry will provide valuable tips and guidelines.

Proposals for funding large infrastructure programmes will soon be submitted under the European Fund for Strategic Investments. Projects might include a Cork Events Centre and improved rural broadband. What and where should we prioritise?

We would like to hear from you. Come along to our consultation on how the EU can help develop the tourist industry!

ON THE AGENDA

Brian Harte, Tourism Ireland: Tourism Ireland has reached over 3 million fans on Facebook. Brian will share the secrets of their success and provide tips on digital marketing.

Clio Gara, The Gleneagle Hotel: How this hotel achieved world-wide recognition and some advice on making your business the first choice of tourists.

Jenny De Salles, Failte Ireland: Covering the southern region, Jenny will give an update on tourism trends and new innovations.

South Cork Local Enterprise Office: Funding and supports for SMEs in the Tourism Industry.

 

SPEAKER BIOGRAPHIES

Brian Harte, Tourism Ireland

Brian Harte is head of customer engagement and e-marketing with Tourism Ireland, the organisation responsible for marketing the island of Ireland as a holiday destination. Brian is responsible for many of the customer interactions overseas visitors first have with Ireland. Tourism Ireland’s international website Ireland.com, its CRM system and contact centre are part of Brian’s remit, as is social media; Tourism Ireland supports over 50 social media presences, both for consumers and media. Brian organised the first conference in Ireland on implementing the internet for business and was a founding board member of the Irish Internet Association.

Clio Gara, The Gleneagle Hotel Group

Clio Gara is the Chief Managing Executive of The Gleneagle Hotel Group

• Over 25yrs+ experience in hospitality/tourism sector

• Formerly Hilton International, ACCOR, The Tower Hotel Group

• Brand Manager, Bewley’s Hotel Group

• Business Development Director, Lynch Hotel Group

• Key driver in yield and conference business as well as all online activities

• Marketing, Digital E commerce, social media, and sponsorship

Jenny De Salles, Failte Ireland

Jenny De Saulles is the recently appointed Head of Ireland's East. Jenny has been with Failte Ireland since 2008. Prior to that she worked with Nestle for 15 years. In her time with Failte Ireland Jenny has held a number of roles. On first joining the organisation she was the Marketing and Product Development Manager for the South West. Later she became the key point of contact for Kerry and successfully managed the key account management team there. For the last eighteen months Jenny has worked in Leisure Sales heading up the Channel Management team.
In March 2015 Jenny was appointed Head of Ireland's Ancient East, an initiative designed to grow international tourism. Ireland’s Ancient East, is a new touring region which seeks to attract greater international visitors by building on the wealth of historical and cultural assets in the east of Ireland. This new initiative, which extends from Carlingford to Cork and Cavan to Carnsore, is based on 5,000 years of history, heritage and culture all located in that relatively compact region.