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  • New rules ending unjustified geo-blocking start applying on Monday 
  • Consumers will be able to shop online in the EU without being blocked or re-routed 
  • Cross-border shoppers to be treated in the same way as local ones, including having access to the same prices  
EU consumers show growing demand for cross-border online shopping 

As of 3 December, Europeans will be able to shop online without unjustified geo-blocking, wherever they are in the EU.

Consumers will have wider and easier cross-border access to products, hotel bookings, car rentals, music festivals or leisure park tickets in the EU, under new rules addressing unjustified geo-blocking. The legislation approved by the European Parliament in February 2018 starts applying on Monday, 3 December.


Róża Thun (EPP, PL), who steered this legislation through Parliament, said: “This is another step forward in creating a true single market where all consumers are treated equally. When buying products abroad, all of us will now have the right to be treated like local consumers.


We can no longer be denied access to the sale of goods and provision of some services. Sometimes we might need to arrange for a parcel to be delivered with another delivery service provider, because the seller is not delivering the product to our country. However, the seller can no longer say to us: “I’m not selling this product to you because of your nationality, place of residence or location”.


Europe needs concrete solutions for all of its citizens. We need a European single market with no borders and no barriers. The European Parliament negotiated hard with Member States for this deal to apply already from the beginning of December, so that Europeans can benefit from a larger choice when doing their Christmas shopping.


After roaming, after portability, I am really proud that, in cooperation with the European Commission, we managed to find a solution to the problem of geo-blocking. This will serve millions of citizens”.


Background


63% of websites do not let shoppers buy from another EU country, according to the findings of a “mystery shopping” study carried out by the Commission. For tangible goods, geo-blocking was highest for electrical household appliances (86%), while for services, online reservations of offline leisure sector, such as sports event tickets (40%), were subject to the most geo-blocking.


EU consumers show growing demand for cross-border online shopping. In the last ten years, the share of Europeans buying online has almost doubled.


Presented as part of the Digital Single Market, the regulation to end unjustified geo-blocking was included in the e-commerce package, together with legislation on cross-border parcel delivery services, approved in Parliament in March and applicable since 22 May 2018, and a law to strengthen enforcement of consumers' rights, approved in November 2017 and which will apply from 17 January 2020.