Consumers are increasingly shopping online, but e-commerce in Europe is far from reaching its full potential. Rules on VAT and consumer protection differ between member states and there is still a lack of trust in payment and delivery systems. A report adopted by MEPs on 11 December sets out what can be done to overcome these problems and complete the digital market in the EU.
"In this time of crisis, we cannot afford the luxury of having a fragmented market with 27 different sets of legislation on VAT,intellectual property rights and data protection as this represents a massive cost for our small and medium-sized companies," said Spanish Christian Democrat Pablo Arias Echeverría, who wrote the report.
His report makes recommendations on how to make the best out of the social, economic and technological developments of the digital era: