Launched in 2011, Snapchat has been expanding rapidly. More than 100 million people use it every day to watch and send stories to their friends and follow events from around the world. As one third of Snapchat users live in Europe, the European Parliament opened an account in May 2015 to give them the chance to find out more about European politics. Already more than 15,000 people follow the Parliament on Snapchat. Read on to find out more details.
People on Snapchat typically send photos and videos with short texts, emojis and filters added. Most users are under 30 years old, which makes the photo sharing app one of the youngest social media networks. For the Parliament it is a chance to reach out to future voters and give them an idea of what is going on in the Parliament.
Parliament posts on Snapchat
The Parliament publishes mainly stories on Snapchat. They are made up of pictures with text and short video clips to give followers a glimpse of life behind the scenes at the Parliament. How does the corridor of the Parliament look on a busy committee day? What can you hear when the plenary starts in the hemicycle?
Chance to interact
Snapchat also offers the chance to start a conversation with the Parliament. Every day we receive pictures, videos and questions from all over Europe and most users also get an answer.
If you have Snapchat and visit the European Parliament in Brussels or Strasbourg, you can also add our geo-filter to your picture. A geo-filter is a picture of the Parliament that is added on your picture and marks your location. However, it is only available by visiting a specific location.
Interested? You add us by looking up the username “europarl” or by scanning the ghost picture.
This article was originally published on 6 November 2015. This version has been updated.