ReAct: business leaders speak out in favour of a different approach to employment 


Be proactive, be social, be different. Employment can be boosted in a variety of ways and some of the more innovative approaches were explored during the ReAct Paris event, dedicated to how to get Europe working again. During the conference on 15 October, experts and business leaders shared their ideas for creating jobs at a time of lethargic growth.

Pervenche Bérès, a French member of the S&D group and chair of the EP's employment committee, who participated in the discussion, said: “There is growing support at the European level for doing more to help people.”

Speakers all recommended a different approach to the problem. Alexandre Malsch, the 28-year-old founder and director general of the youth-oriented Melty media group, spoke out in favour of young people creating their own chances. He gave the example of his own company, which after years of hard work now employs 70 people in three European countries.

Jean-Marc Borello, the founder of Groupe SOS, one of the first social enterprises in Europe, believed the private sector approach should be applied to serve general interests.

Meanwhile professor Pierre Cahuc argued in favour of a differentiated approach. He said a “one size fits all” approach to creating employment would not work in Europe.

The ReAct Paris event is the first in a series of five interactive conferences on subjects vital to the EU. They take place in different European cities where opinion leaders will share their ideas about today’s issues.