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Parliamentary questions
7 February 2017
Answer given by Mr Andriukaitis on behalf of the Commission

The 2007 Strategy for Europe on Nutrition, Overweight and Obesity-related Health Issues(1) further encourages action-oriented partnerships involving the 28 EU Member States (High Level Group for Nutrition and Physical Activity(2)) and civil society (EU Platform for Action on Diet, Physical Activity and Health(3)).

In the context of the EU Platform for Action on Diet, Physical Activity and Health, a group of companies which account for over 80% of food and beverage advertising expenditure in the EU have agreed not to advertise to children under the age of 12 except for food products fulfilling certain nutritional criteria (the so-called EU Pledge(4)). The Commission is currently working with stakeholders towards increasing the reach and scope of this initiative.

In 2014, the High Level Group agreed on an Action Plan on Childhood Obesity(5) which promotes the reduction of the exposure of children to aggressive marketing of foods high in salt, sugars or fat.

The Audiovisual Media Services Directive(6) prohibits subliminal advertising and obliges Member States to encourage self-regulation in the area of advertising food high in fat, salt and sugar to children.

The Commission's proposal to amend the directive(7) is currently being discussed in the Council and in the European Parliament. It further strengthens the provision of Article 9.2 by covering a wider range of programmes (‘programmes with significant children audience’) and by requiring that the voluntary schemes should be used to effectively reduce the exposure of minors to audiovisual commercial communications of foods high in salt, sugar or fat.

(1)COM(2007) 279.
(6)Article 9.2 of the directive 2010/13/EU of the European Parliament and of the Council of 10 March 2010 on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the provision of audiovisual media services (Audiovisual Media Services Directive).

Last updated: 7 February 2017Legal notice