It is a fact that young and adolescent consumers account for a significant part of the markets in goods and services. Young consumers are bombarded by, frequently misleading, publicity campaigns promoting school articles, games, clothes, food, drinks, audiovisual material, etc.

Apart from the Europa Diary, which is already in operation, does the Commission intend to devise a pan-European campaign to inform and educate young people of consumer age about matters which concern them and what methods and means will it use to organise such an initiative? With particular regard to the Consumer Scoreboard, what methods will the Commission use to process the data obtained concerning young people of consumer age and how will the relevant information reach them?