Consumer protection policy is part of improving the quality of life of EU citizens. In this context, consumers' right to make an informed choice on products should be upheld in all areas, including the food supply chain. The results of the study on the functioning of the voluntary labelling scheme for food consumers in the European Union (EAHC/FWC/2012 86 04) showed that more than 70% of consumers buy food products on the basis of data shown on the product packaging. Technological innovation in the area of collection, exchange and use of data to monitor the flow of raw materials and other ingredients makes traceability reliable, thus guaranteeing the quality and safety of food. Manufacturers and supervisory authorities benefit from traceability, as do consumers, who are able to receive full information on origin and ingredients. Information is provided to consumers on the origin of milk and dairy products, and on the entire cycle of meat and meat products, including such information as date, place of birth and breeding, date of slaughter, and date and place of the first frost.
Will the Commission explore what possibilities technology can offer to ensure that consumers have the best and easiest access, by way of labelling, to all information on the origin and ingredients of foods?