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European Parliament President Antonio Tajani launches high-level event for a European Strategy on Tourism

Press Release

“Tourism is the answer to youth unemployment in many European regions. It’s a key vector for growth and employment, accounting for 10% of our GDP and promising 5 million new jobs over the next decade.

We can do much more if we work together. If we want Europe to remain the world’s top destination, we need to support the competitiveness of the industry through bolder coordinated action at European level,” declared President Tajani  ahead of the high-level event: ‘A European strategy to enhance the competitiveness of the tourism industry, a key driver for job creation’ to be held in the Plenary Chamber of the European Parliament in Brussels on 27 September, World Tourism Day.

“Global tourism demand is set to increase from 1,1 billion to 2 billion. A new middle class with higher spending power is arising in Asia. We must ensure that we double the number of international tourists coming to Europe from now to 2025.

Europe, with its unique cultural heritage, can attract most of this new demand, but international competition is growing. We can cash in on this growing demand only if we promote Europe effectively in the world,” added Tajani.

“We need to act on three pillars: We need to attract more investment and improve the business environment also through strategic use of structural funds; We need to upgrade the skills of our workers and rise to the challenge of the digital age and finally we need to join our forces in promoting Europe as the world's top destination,” concluded Tajani.

The high-level event will include interventions by European Commission Vice-President  Katainen and European Commissioners Bieńkowska, Vella, Navracsics, Thyssen and Gabriel covering the tourism dimension in their respective portfolios.  All  the main industry representatives and stakeholders as well as several other European and national authorities will also address the conference.

For the full programme, click here

Registration is open online here.

The event is part of a series of initiatives undertaken by President Tajani who wants a Parliament of Citizens whereby the European Parliament acts as a living forum of discussion and solutions with the actors on the ground. The first initiative in this series was the High-level Conference on Migration Management held on 21 June. Other events covering from Africa to Youth unemployment are lined up for the coming months.

For further information:


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