The Challenges of Connected TV

Studie 16-09-2013

At the convergence of broadcast and broadband, Connected TV offers opportunities to drive growth, and enhance social inclusion for all European citizens. In order to remedy lack of interoperability, some stakeholders are developing ecosystem strategies to enter new areas of content aggregation and non-linear distribution, while legacy linear TV is demonstrating considerable resilience. Several EU directives are relevant, but the time is not for a deregulatory ‘big bang’. EU Premium content remains strategic and requires long-term incentive policies.