Consumer policy: principles and instruments
Research carried out for the European Parliament indicates that effective consumer protection policy is essential for an efficient and well-functioning European market[1]. Improved transparency and better informed transactions resulting from well designed and implemented consumer policy result not only in better solutions for consumers but also in improved market efficiency[2]. Effective consumer protection is therefore an essential element of a properly functioning market. It aims to guarantee consumers rights vis-à-vis merchants and in addition to provide enhanced protection for vulnerable consumers. The financial crisis has demonstrated that consumer protections rules have the potential to make markets fairer and improve the quality of competition. Empowering consumers and effectively protecting their safety and economic interests have become essential goals of European policy.
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