Regulating targeted and behavioural advertising in digital services. How to ensure users’ informed consent
Study
30-08-2021
The study addresses the regulation of targeted and behavioural advertising in the context of digital services. Marketing methods and technologies deployed in behavioural and target advertising are presented. The EU law on consent to the processing of personal data is analysed, in connection with advertising practices. Ways of improving the quality of consent are discussed as well as ways of restricting its scope as a legal basis for the processing of personal data. This study is commissioned by the European Parliament’s Policy Department for Citizens’ Rights and Constitutional Affairs at the request of the JURI Committee.
Study
External author
Giovanni SARTOR, Francesca LAGIOIA, Federico GALLI
About this document
Publication type
Policy area
- Adoption of Legislation by EP and Council
- Area of Freedom, Security and Justice
- Consumer Protection
- Contract Law, Commercial Law and Company Law
- Democracy
- Economics and Monetary Issues
- EU Democracy, Institutional and Parliamentary Law
- EU Law: Legal System and Acts
- Evaluation of Law and Policy in Practice
- Ex-ante Impact Assessment
- Financial and Banking Issues
- Forward Planning
- Global Governance
- Internal Market and Customs Union
- International Trade
Keyword
- BUSINESS AND COMPETITION
- comparative advertising
- competition
- data protection
- data-processing law
- digital content
- digital economy
- digital single market
- digital transformation
- economic structure
- ECONOMICS
- EDUCATION AND COMMUNICATIONS
- European construction
- EUROPEAN UNION
- information and information processing
- information technology and data processing
- LAW
- marketing
- merchandising
- personal data
- PRODUCTION, TECHNOLOGY AND RESEARCH
- protection of privacy
- rights and freedoms
- technology and technical regulations
- TRADE
- unsolicited electronic advertising