Online advertising: the impact of targeted advertising on advertisers, market access and consumer choice
In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies for the committee on the Internal Market and Consumer Protection (IMCO).
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Niklas FOURBERG, Serpil TAŞ, Lukas WIEWIORRA, Ilsa GODLOVITCH, Alexandre DE STREEL, Hervé JACQUEMIN, Jordan HILL, Madalina NUNU, Camille BOURGUIGON, Florian JACQUES, Michèle LEDGER and Michael LOGNOUL.
Dwar dan id-dokument
Tip ta’ pubblikazzjoni
Qasam tematiku
Kelma għat-tiftix
- data personali
- dokumentazzjoni
- DRITT
- dritt informatiku
- drittijiet u libertajiet
- EDUKAZZJONI U KOMUNIKAZZJONI
- EKONOMIJA
- ekonomija diġitali
- impatt tar-riklamar
- IMPRIŻA U KOMPETIZZJONI
- informazzjoni għall-konsumatur
- informazzjoni u proċessar tal-informazzjoni
- intrapriżi żgħar u ta' daqs medju
- klassifika tal-impriżi
- konsum
- kostruzzjoni Ewropea
- KUMMERĊ
- kummerċjalizzazzjoni
- pajjiż terz
- politika ta' kooperazzjoni
- protezzjoni tad-data
- protezzjoni tal-privatezza
- rapport tar-riċerka
- RELAZZJONIJIET INTERNAZZJONALI
- Stat Membru tal-UE
- struttura ekonomika
- suq uniku diġitali
- teknoloġija tal-informazzjoni u proċessar tad-data
- UNJONI EWROPEA
- ĠEOGRAFIJA
- ġeografija ekonomika