Focus on: The Challenges of Connected TV

15-11-2013

Connected TV is an internet-enabled TV which for the first time connects linear and non-linear media services in one device. In connected TV the boundaries between online and TV disappear, giving rise to the question of whether the existing regulations are prepared for this. In fact, the Audiovisual Media Services (AVMS) Directive regulating the linear signals is quite strict, but regulations drafted for non-linear services are not adapted to the present and future situation. The big question remains whether it makes sense to keep this division and how to develop legislation, and the AVMS Directive in particular for the challenges of the future.

Connected TV is an internet-enabled TV which for the first time connects linear and non-linear media services in one device. In connected TV the boundaries between online and TV disappear, giving rise to the question of whether the existing regulations are prepared for this. In fact, the Audiovisual Media Services (AVMS) Directive regulating the linear signals is quite strict, but regulations drafted for non-linear services are not adapted to the present and future situation. The big question remains whether it makes sense to keep this division and how to develop legislation, and the AVMS Directive in particular for the challenges of the future.