Sexism in advertising

05-03-2018

Women continue to be misrepresented in the media, which has negative consequences for the personal and professional development of both women and men. Due to its purpose and pervasiveness, advertising can be especially powerful in conveying messages, both positive and negative. The European Parliament has recognised the importance of combating sexism in advertising, and called on the Commission and the Member States to step up their efforts.

Women continue to be misrepresented in the media, which has negative consequences for the personal and professional development of both women and men. Due to its purpose and pervasiveness, advertising can be especially powerful in conveying messages, both positive and negative. The European Parliament has recognised the importance of combating sexism in advertising, and called on the Commission and the Member States to step up their efforts.