SHEIN: IMCO demands answers from Commission
As part of its scrutiny work, on 11 November 2025, the IMCO Committee held an exchange with Commission representatives on ongoing investigations into consumer safety issues and the removal of illegal products on the SHEIN online marketplace. SHEIN declined the Committee’s invitation, and Members noted that full cooperation from major platforms is essential for effective oversight and enforcement of the relevant EU legislation.
The Commission updated Members on ongoing enforcement under the Digital Services Act (DSA). SHEIN, listed as a Very Large Online Platform, has received two requests for information covering interface design, protection of minors online, recommendation systems, trader traceability, compliance by design, illegal content and goods, and data access. Investigations continue, though no formal proceedings have begun. The Commission is assessing whether the issues constitute a systemic infringement under the DSA.
The Commission also reported on the Consumer Protection Cooperation (CPC) Network's actions. On 26 May 2025, SHEIN was notified of suspected breaches of EU consumer law, including fake discounts, pressure-selling, deceptive product labels, misleading sustainability claims and hidden contact details. After requesting extra time, SHEIN submitted proposals for commitments, now under review.
Members voiced concern over persistent non-compliance and called for faster, and firmer enforcement.