Transparency and Targeting of Political Advertising
On 27 February 2024, Parliament adopted the provisional inter-institutional agreement on the proposal on transparency and targeting of political advertising. The rules will apply 18 months after the entry into force, while the definitions and measures on the non-discriminatory provision of cross-border political advertising (including for European political parties and political groups) will apply already 20 days after the publication in the EU Official Journal.
The rules provide for:
Following the vote in plenary, Rapporteur Mr Sandro Gozi (Renew) said: ''Digital technologies make citizens more vulnerable to disinformation and foreign interference. Now more than ever, it is crucial to safeguard our democratic and electoral processes. The rules adopted today play a pivotal role in helping citizens discern who is behind a political message and make an informed choice when they head to the polls. With the European elections approaching, we urge all major online platforms to start applying the new rules as soon as possible and ensure the digital space remains a safe place to exchange political ideas and opinions".
- More information about adverts for citizens, authorities and journalists
- A ban on profiling using special categories of personal data
- A ban on non-EU based entities financing political advertisements in the EU
- A dedicated database to scrutinise political advertisements.
Following the vote in plenary, Rapporteur Mr Sandro Gozi (Renew) said: ''Digital technologies make citizens more vulnerable to disinformation and foreign interference. Now more than ever, it is crucial to safeguard our democratic and electoral processes. The rules adopted today play a pivotal role in helping citizens discern who is behind a political message and make an informed choice when they head to the polls. With the European elections approaching, we urge all major online platforms to start applying the new rules as soon as possible and ensure the digital space remains a safe place to exchange political ideas and opinions".
- Procedure File
- Final Act
- Press Release + more information following the adoption in plenary on 27 February 2024 of the agreement with the Council
- Press release following the vote in committee on the provisional agreement with the Council
- Press Release following the provisional interinstitutional agreement of 6 November 2023
- Reporting back during the committee meeting of 13 November 2023 on the final trilogue of 6 November 2023 (DOCUMENT - 12 MB)
- Reporting back during the committee meeting of 25 October 2023 on the trilogue of 10 October 2023 (DOCUMENT - 7 MB)
- Reporting back during the committee meeting of 22 May 2023 on the trilogue of 5 May 2023 (DOCUMENT - 113 MB)
- Reporting back during the committee meeting of 28-29 June on the trilogue of 27 June 2023
- Reporting back during the committee meeting of 24 April 2023 on the trilogue of 30 March
- Reporting back during the committee meeting of 1 March 2023 on the trilogue of 28 February 2023
- Extracts from the debate in plenary and the votes
- Press Conference following the vote in IMCO on the Report on Transparency and Targeting of Political Advertising
- Press Release following the vote in IMCO and more information on the report
- Intervention by Rapporteur Mr Sandro Gozi (Renew) prior to the vote on the draft report in committee
- IMCO hearing on transparency and targeting of political advertising of 11 July 2022