Commissions 9ème législature (2019 - 2024)
Parlement européen
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Green Claims Directive

Greenwashing
Green claims (Image used under the license from Adobe Stock) © License from AdobeStock

ENVI and IMCO Members adopted a report on the proposed Directive on substantiation and communication of explicit environmental claims. The first reading position was adopted in plenary on 12 March 2024 and the file will now have to be followed up by the new Parliament after the European elections on 6-9 June.

In a nutshell, Parliament's position provides for:

  • Environmental marketing claims like "biodegradable" or "less polluting" to be submitted for verification before companies may use them
  • Simpler and common types of claims to benefit from easier or faster verification
  • Penalties including exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover.

IMCO co-Rapporteur, Mr Ansip said: "Consumers and entrepreneurs deserve transparency, legal clarity and equal conditions of competition.... I am pleased that the solution proposed by the committees is balanced, brings more clarity to consumers and is, in many cases, less burdensome for businesses than the solution originally proposed by the Commission."