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Parliamentary questions
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25 April 2018
Question for written answer E-002277-18
to the Commission
Rule 130
Aldo Patriciello (PPE)

 Subject:  UNAR and advertising campaigns
 Answer in writing 

In January 2018, the company H&M Hennes & Mauritz AB published in its catalogue, which could be consulted on the company’s website, a picture of a child with coloured skin wearing a tracksuit bearing the phrase: ‘The coolest monkey in the jungle’.

The image in question constituted — albeit indirectly — an act of discrimination.

This incident has received substantial media coverage on the Internet, including in the form of denunciations of certain non-profit associations such as African Fashion Gate.

Despite the outcry occasioned by the advertising campaign, the European Union Agency for Fundamental Rights (FRA) and UNAR (the Italian Office against Racial Discrimination) have not come up with any institutional response.

In the light of the above, does the Commission not consider it necessary for the FRA to take formal action in response to this advertising campaign?

Original language of question: IT 
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