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Parliamentary questions
PDF 37kWORD 9k
3 March 2020
Question for written answer E-001260/2020
to the Commission
Rule 138
Tomislav Sokol (PPE)
 Answer in writing 
 Subject: Artificial Intelligence

On 19 February 2020, the Commission presented its Communication on a European Approach to Artificial Intelligence, launching a broad public debate on this important topic. However, the communication devotes insufficient space to the role of artificial intelligence in aggressively advertising products and services to vulnerable categories of consumers and personalising purchase prices on online platforms.

On the basis of analyses of consumers’ data, previous purchasing preferences and internet searches, indebted people are relentlessly offered various financial products, people with a weakness for gambling are offered various links to online gambling sites, and the chronically ill are relentlessly offered various food supplements.

1. How does the Commission plan to ensure that artificial intelligence is not used to aggressively target adverts at consumers?

2. Can the Commission guarantee that artificial intelligence will not be used to shape the personalised purchase price of products and/or services on online platforms based on the processing of data on past searches and consumer purchasing preferences?

Original language of question: HR
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