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Parliamentary questions
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15 June 2021
Question for written answer  E-003122/2021
to the Commission
Rule 138
Julie Lechanteux (ID)
 Answer in writing 
 Subject: Developing and supporting the digital transformation of SMEs and SMIs in tourism

Every year, millions of tourists flock to EU regions and generate a significant amount of income.

Innovative solutions should therefore be considered. Online services, such as mobile phone apps, are increasingly being used for holiday planning.

Having accessible data on tourism makes it possible to provide information on the description of regions and areas, tours and tourist sites, hotel reservations and transport.

As always, the EU is lagging significantly behind in this respect.

Today, US tech giants, such as Google, Amazon, Facebook and Apple, experts in the field of data, are already offering communication solutions to almost all sectors, including tourism.

Some 80% of the EU online booking market is controlled by two American companies: Booking and Expedia.

The small and medium-sized enterprises and industries (SMEs and SMIs) of EU tourism, which represent the vast majority of tourism operators, do not have the means to compete in such a vicious commercial battle against these multinational corporations.

How does the Commission intend to develop and support the digital transformation of SMEs and SMIs in tourism, a vital industry for the EU’s economy?

Original language of question: FR
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