What if technology and culture combined to boost a green recovery?

With its recent European Green Deal framework, the EU is striving to achieve climate neutrality in its economy by 2050 and, simultaneously, bring itself on the path of recovery from the adverse effects of the COVID-19 pandemic. Technology will inevitably play a significant part in this process. However, historical experience tells us that culture and aesthetic have too had significant roles in recovery from a crises, be it war, economic recession, or an epidemic.