Research for CULT Committee - The Use of Artificial Intelligence in the Cultural and Creative Sectors

In this introductory in-depth analysis, we report six key findings on the use of Artificial Intelligence (AI) in the cultural and creative sectors (CCS). Finding 1: AI challenges the creative value-chain in two ways: shifting services performed by humans to algorithms and empowering the individual creator. Finding 2: AI-generated content challenges authorship, ownership and copyright infringement. New exclusive rights on datasets must be designed in order to better incentivise innovation and research. Finding 3: European cultural institutions have rich datasets of cultural artefacts that could be made accessible to a larger audience. AI has the potential to create rich ways for users to navigate through cultural content. Good practices in AI for cultural heritage accessibility need to be formalised and shared among the European cultural networks. Finding 4: The use of AI for media content brings up issues regarding cultural and linguistic diversity. Public policies and measures are required to prevent discrimination in AI-based distribution platforms. Finding 5: AI governance is centralised, which has an impact in the CCS. Funding instruments are needed to support less-centralised, human-centred AI. Finding 6: The Union supports a rich environment for AI-Art, resulting in the development of critical discourse on technology and AI by the public, which should be sustained in the long run.