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Fashion. Forever.

A future-friendly fashion industry is emerging – and you’re invited to join

22 February - 22 March 2023

Pioneering and innovative solutions from prominent Swedish designers, entrepreneurs and academics shaping a circular fashion industry are presented in the new exhibition 'Fashion. Forever.' at the 12 Star Gallery at Europe House in London.

Photo by Erik Lindvall
Photo by Erik Lindvall

Tomorrow's fashion industry is user-oriented, technology-driven and more positive for our planet. An industry known for its massive use of water, energy and chemicals is undergoing a major transformation. New possibilities and responsible solutions are born and scaled up so that fashion can continue to play an important role in people's lives. Meeting the demands of conscious consumers, in both a physical and a digital world, is part of the game.

Creativity, the essence of fashion, is the pre-eminent enabler for finding new responsible solutions and new opportunities. High fashion items made from dead stock, digital tools for exchanging or renting items, textile recycling on an industrial scale, compostable garments, artificial cellulose fibres, a digital dyeing process and digital clothes are just some of the news on the fashion scene and in our everyday life.

The exhibition 'Fashion. Forever.' provides an overview of the emerging fashion industry in Sweden, as well as specific initiatives from politics, academia and industry and promising innovations from Sweden's foremost fashion pioneers. It is a glimpse of what’s to come.

Climate neutrality and sustainability are at the core of the European Union’s policies and in line with its commitment to global climate action under the Paris Agreement. While climate change and environmental degradation are an existential threat to Europe and the world, a breakthrough can happen only if all sectors embrace these goals and all industries - including fashion - do their share. 


The exhibition is produced by the Swedish Institute and co-organised by the European Parliament Liaison Office in the United Kingdom and the Embassy of Sweden in London on the occasion of the Swedish Presidency of the Council of the European Union.