'Green claims' directive: Protecting consumers from greenwashing

Briefing 05-03-2024

In the absence of specific rules on claims regarding the 'green' nature of products, how can consumers be sure that such claims are reliable, comparable and verifiable throughout the EU? On 22 March 2023, the European Commission put forward a proposal for a directive on green claims. The proposed directive would require companies to substantiate the voluntary green claims they make in business-to-consumer commercial practices, by complying with a number of requirements regarding their assessment (e.g. taking a life-cycle perspective). The proposal is now in the hands of the co-legislators. In Parliament, the file was allocated jointly to the Committees on Internal Market and Consumer Protection (IMCO) and on Environment, Public Health and Food Safety (ENVI). Parliament is expected to vote on the report adopted jointly by ENVI and IMCO during its 2024 March plenary session. Second edition. The 'EU Legislation in Progress' briefings are updated at key stages throughout the legislative procedure.