Transparency and targeting of political advertising
Briefing
29-03-2022
The proposal on political advertising aims to require online platforms to also provide information about the political affiliation and on the funding of the ads. Binding EU harmonised rules on political advertising will help companies, especially the SMEs, to enter the internal market of cross-border advertising services, as well as promote transparency of political ads.
Briefing
About this document
Publication type
Author
Policy area
Keyword
- advertising
- cross-border dimension
- democracy
- economic analysis
- ECONOMICS
- election
- electoral procedure and voting
- European construction
- EUROPEAN UNION
- European Union law
- impact study
- marketing
- political framework
- political parties
- political party
- political propaganda
- POLITICS
- politics and public safety
- proposal (EU)
- provision of services
- regions and regional policy
- single market
- TRADE