Online advertising: the impact of targeted advertising on advertisers, market access and consumer choice
In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies for the committee on the Internal Market and Consumer Protection (IMCO).
Študija
Zunanji avtor
Niklas FOURBERG, Serpil TAŞ, Lukas WIEWIORRA, Ilsa GODLOVITCH, Alexandre DE STREEL, Hervé JACQUEMIN, Jordan HILL, Madalina NUNU, Camille BOURGUIGON, Florian JACQUES, Michèle LEDGER and Michael LOGNOUL.
O dokumentu
Vrsta publikacije
Politično področje
Ključna beseda
- digitalno gospodarstvo
- dokumentacija
- država članica EU
- ekonomska geografija
- enotni digitalni trg
- EVROPSKA UNIJA
- GEOGRAFIJA
- gospodarska struktura
- GOSPODARSTVO
- graditev Evrope
- informacije in obdelava informacij
- informacijska tehnologija in obdelava podatkov
- IZOBRAŽEVANJE IN KOMUNIKACIJE
- klasifikacija podjetij
- mala in srednje velika podjetja
- MEDNARODNI ODNOSI
- obveščanje potrošnikov
- osebni podatki
- politika sodelovanja
- POSLOVANJE IN KONKURENCA
- potrošnja
- pravice in svoboščine
- PRAVO
- predpisi o obdelavi podatkov
- raziskovalno poročilo
- tretja država
- TRGOVINA
- trženje
- učinek oglaševanja
- varstvo podatkov
- varstvo zasebnosti